There are web design techniques that should be avoided or chosen with objective analysis, as they might be either harming website design, or diminishing SEO valuation. Some are discussed below:
1. Using Tables in Website Layout
Using tables in a website layout makes the page complicated, as most layout tables use a lot of table attributes such as colspan, rowspan and nested tables. Although designing tables may be easy, the upkeep is tough. Most display screen readers find it difficult to understand tables as they are supposed to read it in the sequence displayed in HTML, and the content within a desk layout will become puzzling when read from remaining to best and top to bottom part. That is further exacerbated when the table is nested. HTML5 advocates avoiding tables in page HTML and layout 4.01 disallows it. Display is kept independent from HTML, when CSS is used, so upkeep of tables in CSS is a bit easier. Tables may obstruct the flexibility of the page affect SEO. Nested tables take a lot more time to load than CSS for the same design. (1)
2. Infinite Scrolling
Although scrolling is a very popular design and frequently used across nearly all websites (especially e-commerce), it is not for every website. Using this technique depends on the targets of the website. If the goal of the website is to stream content and the content structure is flat continuously, it can be useful. However, if the goal of the website is to assist users to locate a specific task or compare choices, it can hurt user experience.
In specific task accomplishment, users find grouped content more exciting. The user might experience overpowered by the abundance of details introduced by scrolling a never ending page (leading to low conversion). Hence, infinite scrolling is a bad technique for websites focussed on task accomplishment activities. This requires them to back-track their search or find a specific content. (2)
3. Parallax Scrolling
Although parallax scrolling is trusted and is an excellent function that leads to a devoted visitor, there are issues associated with it too. Parallax scrolling might lead to low valuation for SEO ranking. If the parallax site is one page of content, images, and good visual display it is OK. However, if the website has infographic.i.e. image having text, Google does not read it! This can lead to low SEO ranking. It can be sorted by switching the image content to actual text. The problem associated with footers should be taken into account as some users might be looking at the information available at the bottom of the page. Parallax web pages with images might take longer than normal to load, thereby making most users leave the website before the page actually loads. (3)
4. Lazy Loading:
Lazy loading does not allow content or images to load until users interact with that right area of the page. This content then cannot be indexed by spiders and will not be able to load the rest of the page (only the visible articles gets indexed). This can lead to low valuations for SEO and hurt the page traffic. The growth and SEO team should evaluate the intended design to figure out complicated elements which will be difficult to implement. (4)
5. Lack of Mobile Configured Design
With high infiltration of mobile, it is essential for an ongoing company to have its website mobile friendly, with a responsive and adaptive design. This has a direct bearing on traffic. With Google's launch of mobile algorithm, sites who are not mobile helpful are pushed down into the lookup listing. A responsive design allows loading of the website on all device varieties. Device detection is possible through adaptive design, which allows progressive improvement as per user requirements. However, configuration to all available device types might be a challenge. Responsive/adaptive technique of design uses the responsive feature for all content and specific coding for images making lightweight web pages for mobile, and this improves load time.
Trying to copy a so called 'great design' from some other website might look new and creative, but such steps can act as a barrier to getting together with the desired goals and objectives of the website in the long run. They may not only harm the creative charm, but block the natural SEO valuation of the website also.
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The above mentioned issue areas are a glimpse into the possible faltering design technique which may either arm or harm a website. It is essential for the site owner to fully understand the purpose of these site designing techniques before just applying them to their website for maximizing gains.